According to its creators students from Carnegie Mellon University roadcasting is:'Collaborative, mobile radio'. The story goes that the project was designed upon a request from a nameless but major auto manufacturer. The principle is simple download and listen to other people's digital music libraries while driving. The creators of the concept tested it against the biggest potential barrier of: 'Would people do it?' As the chart shows initial user and survey results show that they would. What I like about this is that underneath the skin of any new technology that looks like it may succeed is typically a simple and compelling human driver. In this case it is our stone age obsession with what our neighbour may have or in this case is listening to.