Latral not Linear

It is not a sausage machine. It is a fake illusion to think that brilliant planners work a process where they stick meat in one end and it comes out sausages on the other end. Genuine brilliant thoughts, briefs and ideas don't come through a re-active thought processes. Real genuine sparks of creative thought come out of reflection not reaction. Lateral thought not linear thought is how ideas are created. Please don't put planners in a box.

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