A first for Honda?

A new t.v. ad from W+K London to launch a Honda Civic showing a choir singing about 'this is how a Honda feels like' will also be video cast onto iPODs where there will be extra footage of a 'behind the scenes' nature showing how the ad was made. Honda claims that this is 'first' in advertising. Two things, first don't think they are first simply because the entertainment industry use trailers for films on their downloadable films these are adverts too. Secondly great that Honda is giving people a bit more than just an ad on an iPOD but is the footage of how the ad was made really interesting engaging and helps the brand or is it just trying to make the ad look like a film?