Latest innovation from ... yes you guessed it the lastminute team and Viacom outdoor has remotely controlled digital bus sides. Viacom said they are working on GPS enabled version where the specific ads can be shown depending on where the bus is. Superb. We are getting closer and closer into Minority Report style of advertising where outdoor speaks to an individual by name not to the random masses. Luckily we are not quite there yet, phew, just imagine outdoor ads calling you by name it would be worse than going through a street market in India where little children try to sell you little home made jewelry. In another execution C4 pushed its new documentary channel via bluetooth posters where you point click download and view. This is more like it as it is permission based rather than I will target you and shoot you approach of Minority Report.
