24.10.06

Your help please

I've been asked to speak in a conference about Leveraging content to access younger audiences and early adopters on digital platforms. Any thoughts on what you think the do's and don't are welcome...and any reflections or examples on/for my 5 starters below are extremely welcome: 1. Create a culture around the brand not just a campaign or a message. 2. Give them an experience and don't chase exposure for expoure's sake, do not say. 3. Give them something that they can participate in - not treating them like a passive audience. 4. Be authentic not didactic. 5. Allow them to carry your idea forward - their way.

6 comments:

Froggy said...

Iain(Crakunit) had 2 really good posts about brands trying to GRAB youth attention!

http://www.crackunit.com/2006/10/02/when-good-ads-go-bad/
http://www.crackunit.com/2006/09/08/youth/

Check out the Dixie Chicks Free Speech blog: http://www.shutupandpost.com/

Everyone can post on the blog and can even bring a banner to your blog and write post from there.

speed said...

Thanks Froggy, great stuff.

Marcus Brown said...

How young is young speed? I can give you some insite on 6-11 year olds. This lot is really savvy.

speed said...

6-11 year olds will do too Marcus but to be honest anyone online with a bit more of an early adopter mentality remember the 70 guy on you tube...

Marcus Brown said...

I'll sit down and write up some thoughts for you later. But a little something up front.

I worked on an online project for teen girls here in Germany back in 2000 (jesus, that's 6 years ago!). At the time I read a book called "growing up digital" which I found very useful. I've just had a look and they have a site:

http://www.growingupdigital.com/

You may find this helpful.

speed said...

Thank you Marcus will check it out.