Your help please
I've been asked to speak in a conference about Leveraging content to access younger audiences and early adopters on digital platforms. Any thoughts on what you think the do's and don't are welcome...and any reflections or examples on/for my 5 starters below are extremely welcome: 1. Create a culture around the brand not just a campaign or a message. 2. Give them an experience and don't chase exposure for expoure's sake, do not say. 3. Give them something that they can participate in - not treating them like a passive audience. 4. Be authentic not didactic. 5. Allow them to carry your idea forward - their way.