Ladies and gentlemen we now have an award for the top British user generated content...well will soon have champion consumers as well as creative geniuses but the question in my head is how will professional creatives justify their existence when there is ample and often better ideas made by consumers? I realise of-course that the good UGC stuff tends to be one hit wonders but sooner or later somebody is going to work out how to do it properly, here's a random selection of UGC stuff making the rounds not quite sure yet whether I've seen something that is actually amazing... Followfinger Itsyourshowtv Joga iCoke Coke Google Mentos Jones Firefox Doritos PS Freedom Flux Trouble iFilm Yourkindatv Pepsi Underground Summerbingo

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