10. Random thoughts on Second Life
1. A place for 'forward thinking, innovative ad agencies' to show us how forward thinking & innovative ad agencies they are. (Dad in school disco) 2. Chatted to David Reuters from Reuters in SL a great deal of interest about their venture at least they have an interesting idea - the intersection between virtual and real news. 3. A place for Americans to come and make money and for others they come to find out about the rest of the world. 4. You can watch a stripper and run a spreadsheet on the same desktop neither sheet is worth getting underneath. 5. Brands are trying to exploit it while its users are trying to enjoy it. 6. There is nothing really new in Second Life pretty much everything in it is already in Real Life ... its just the way you do it is different. 7. People in Second Life have really weird alter egos (flaming wings anyone?) wonder what they look like in real life (bloke with a beard from bexley heath?). 8. SL is clunky techy geeky but when it becomes more like real life that's when it will really be an interesting proposition for example VOIP will enable you to have multiple voice conversations live. Ultimately Second Life - I humbly predict - is on a trajectory to become as close to real life as possible...but 9. Second Life is a metaphor for fantasy and that has always been with us not just now. So will it loose its fantasy? 10. It's all about people people. Technology may give us new ways to connect and make clans but it is still about people and always was always will be.