The Pursuit of Perfection
I finally got to work on a fashion brand. I always wanted to work on one because they are genuinely fascinating. Here are few of the things that struck me about advertising for fashion brands compared to other brands: Real & fanatical attention to detail. They spent hours debating every single detail in a shot right down to counting the time it takes to walk down the red carpet at a film premier in a designer garment. Their attention to detail is something to be commended and aspired to. The brand ‘attitude’ turns brand onions into pear shaped meaningless drivel. They are so in-tune with what their brand is about that the need for a formal articulation is almost the equivalent of someone writing their own name on a post it note to remember who they are. They are masters of the image creation industries. As well as the detail the brand personality and attitude is extremely well honed in the delivery or execution, they know more about spinning the stories behind their designs and works that literally transcends any tangible quality for the fabric or the design. With so much effort that goes into the pursuit of perfection it’s not surprising that when given the luxuries of life so many dispose of the necessities without hesitation.