31.8.06

5 Reasons why there is so much rubbish advertising around

1. Because the consumer is not an idiot but the creative is 2. Because the client is the ultimate creative director 3. Because the agency didn't have the balls to take the client somewhere they haven't been before 4. Because everybody in the room gave it a 'nod' of recognition (they have seen it before, therefore the horrible proclamation 'it is a bit like what x did for y...' 5. Because no one got scared of loosing their job by coming up with it, selling it or making it

1 comment:

MarcusBrown said...

6. Because rubbish is the new black.