30.8.06

The Loss of Fantasy

I saw this post card in Foyle's over the weekend. Somehow it triggered a thought of disappointment that is probably directly correlated to a sense of loss of fantasy. I felt depressed, where has the beauty gone, where have the dreams gone, where is the zealous aspiration for creating something that is attractive, what is wrong with a bit of aspiration and glamour into let's face it a life that often resembels a wet bank holiday. Got me thinking of fashion advertising and how it is a million miles away from such a post card. Sometimes a bit of fantasy wouldn't hurt.

9 comments:

MarcusBrown said...

It reminds me of those sunday afternoon drives me mum and dad to "some where near the sea". We'd get there and it would rain and rain and rain, and we'd stay in the car and eat sandwiches and watch the windows steam up. Dad would smoke and mum would moan. I'd be bored and my sister would break wind.

MarcusBrown said...

It reminds me of those sunday afternoon drives me mum and dad to "some where near the sea". We'd get there and it would rain and rain and rain, and we'd stay in the car and eat sandwiches and watch the windows steam up. Dad would smoke and mum would moan. I'd be bored and my sister would break wind.

speed said...

Exactly -:)

Anonymous said...

Just a few days ago you said, 'Planners are champions of the TRUTH'. As a young planner, I'm feeling quite confused ;-)

speed said...

Both. You need to champion the truth but find a motivating or inspiring way of using it. Yes a wet bank holiday in Britain post-card is truthful but certainly not inspiring or motivating (this card is just about funny) I found it depressing and so did Marcus I suspect. The challenge I suppose is to use truth but in an inspiring way I guess be subversive but find a way of entertaining people - don't turn them OFF. I think my point is that too much 'reality' in media, t.v. and advertising may just take away from the stuff that makes brands attractive motivating and engaging. In a bigger context the people who justify high art 'art for art's sake' argue that we need something that we may take us away from our realities. If you were the friend recieving the card would you jump off your seat to come to Britain? Here is a quote for you I think it is M. Ericsson: 'Truth Well Told' -:)

MarcusBrown said...

Yes, it depressed me. Imagine how, honest, charming and funny that postcard could have been really. Everybody in the whole wide world knows that it rains alot in the UK. You could make a series of postcards that would be survival guide for the damp. (I may acutally do some and post them on my blog).

Anonymous said...

I see I see. 'Truth well told' is excellent. I guess everything must be told or presented in some way in order to be reality. How it's told is the key to its success in being. As is the context in which it is received. This postcard reminded me that I want to emigrate to somewhere sunny.
Thanks,
Ben

speed said...

A fun survival guide of a wet bank holiday would be a lot more interesting and less depressing. Go for it Marcus. A how to do a wet holiday in Britain would definately be a better guide than the usual.

MarcusBrown said...

Hi, I've just knocked up a quick card before I leave for the day. I can't seem to do track back for your blog, but click on my name to have a look. It's not the guide. I'll do that later. It's a campaign called:

bank holiday britain: come in, the water's lovely.

Hope you like it.