Seeded on 20 sites only at an astronomical marketing cost of ... 0. Picked up by major t.v. networks and reached 30 million on t.v. alone. Online views 87 million. If you live in the US and you never heard of Marc Ecko before, now you do. The site is of-course full of articles on the Americans' right to express themselves (the first amendment apparently)and graffiti as an art form for expressing yourself. As a fan of Banksy and Shrigley I think it is great that something as simple as a spray can and a lo fi viral can create so much talkability it does so because it starts a fight, fights get audiences. Would this has been as provocative if it wasn't Marc Ecko who did it? I don't think to the same level but provocative and buzzworthy absolutely.