I think we a have a lot to learn from fashion brands

Chosen by Selfridges as their creative partner for the new season, Marmalade magazine have created and installed two exciting window displays. A team of ten embroiderers worked for seven days and used over 100 metres of fabric to create the displays that combine interactivity and robotics with embroidery. It is interesting how fashion brands and brands that have their own creative directors they have a very unique perspective on how they advertise and as this interesting example shows 'who' does their advertising for them, they probably don't think of it as advertising ... think Benetton & Toscani, Diesel and Renzo, and most recent fantastic example from Marc Ecko here stillfree.com.