19.2.08

It's capitalism stupid.

Most people who have a problem with marketing or advertising often miss the point. It is simply the most visible and of-course designed to be the most attractive part of relentless capitalism. Capitalism built around growth and the mindless pursuit of above average profit is by far the real enemy here. Advertising is just a byproduct of a much bigger economic system that is only about profit. A glimmer of hope appears on the hot horizon though. The imperatives of the environment and the planet may very well force capitalism on the larger scale to change course from profit to plane and companies on the smaller scale will just have to be you guessed it ... more 'responsible'

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