Vapour Wear & Hot Steam
'Vapourwear' - is a technique often used by technology companies where they release pre-launch teasers or signals and quite often conflicting information to create, mystery, myth, attention and yep you guessed it 'buzz'. In some cases vapourwear is used to force the competition to play a card that they are not ready to play yet. The origamiproject from Microsoft is the latest example of teasers. They've set up a site where the new product / technology is asking you to guess what it is. With a simple count down clock. My guess is its a wireless type product of some description. But the question is can Microsoft do what Apple does with this marketing tactic, looking at this probably not.