BMW has just launched it's latest content idea. It is a series of audio books that you can download here. Really simple thought but makes perfect sense for the brand. You are driving, you may not want to listen to music but would love something a little more interesting, the answer listen to an audio book. Naturally the story does involve a car a BMW. I quite like the fact BMW has stopped pretending. It's new campaign line is 'It's only a car' and similarly it is giving people a useful entertaining short audio story but you get it from their site (and of-course you can check out the featured model while you are at it). I wonder how many people do check out the featured car on the site ...
8.2.06
BMW's latest content idea
BMW has just launched it's latest content idea. It is a series of audio books that you can download here. Really simple thought but makes perfect sense for the brand. You are driving, you may not want to listen to music but would love something a little more interesting, the answer listen to an audio book. Naturally the story does involve a car a BMW. I quite like the fact BMW has stopped pretending. It's new campaign line is 'It's only a car' and similarly it is giving people a useful entertaining short audio story but you get it from their site (and of-course you can check out the featured model while you are at it). I wonder how many people do check out the featured car on the site ...
