Imagine if all that marketing spend was a gift from the brand.

Brands spend extraordinary amounts of money advertising themselves. Imagine if instead of plugging all this money into 'communications' they instead created, cultural products, entertainment, services, innovations, applications of their brand idea. In other words they did stuff instead of said stuff. Brands should do more and say less.

1 comment:

Fenton Benton said...

This sounds like one of my posts. Good call. Can we both keep plugging away on that front? btw. great foray into it with absolutmachines. awesome work.