So, loads of people have iPods and pretty much everyone has a mobile and some have two. Carrying a digital device with you opens up and can potentially change the structure of distribution in some markets. Take the dog-ear tourist guide. Although not mainstream, the following are some interesting examples of what the alternative can be: Sound Walk allows you to pick a theme of interest in the city you are visiting for example picking Hip Hop I found a podcast from a Hip Hop legend taking you through the Hip Hop hood. Talking Street uses famous local celebrities to guide you through 'their' town. Virgin naturally was the first to use city podcasts in UK with its carefully selected sights and experiences. Other travel companies have cought on to the idea such as Thompson however, in some case it turns into an advert in your ear without the authority or the credibility of someone who knows what they are talking about. History Unwired goes a step further, you get to choose one of the ancient characters that used to live in the place you are visiting and give you different guidance dependent on exactly where you are standing by using location aware technologies. Your mobile will give you the low down depending on where you are at that point in time and in history too ...
22.2.06
Death of The Dog Ear Guide Book?
So, loads of people have iPods and pretty much everyone has a mobile and some have two. Carrying a digital device with you opens up and can potentially change the structure of distribution in some markets. Take the dog-ear tourist guide. Although not mainstream, the following are some interesting examples of what the alternative can be: Sound Walk allows you to pick a theme of interest in the city you are visiting for example picking Hip Hop I found a podcast from a Hip Hop legend taking you through the Hip Hop hood. Talking Street uses famous local celebrities to guide you through 'their' town. Virgin naturally was the first to use city podcasts in UK with its carefully selected sights and experiences. Other travel companies have cought on to the idea such as Thompson however, in some case it turns into an advert in your ear without the authority or the credibility of someone who knows what they are talking about. History Unwired goes a step further, you get to choose one of the ancient characters that used to live in the place you are visiting and give you different guidance dependent on exactly where you are standing by using location aware technologies. Your mobile will give you the low down depending on where you are at that point in time and in history too ...
