Ben, you are dead right about the balance sheet th...

2007-01-03T10:10:00.000Z

Ben, you are dead right about the balance sheet thing and I suspect that he is not the only one who operates / thinks like that. What I find difficult is this sort of corporate behaviour doesn't fool stakeholders and opinion makers, any FT journalist, environmentalist, or even a casual observer of the ecological dilemma will see that it is a balanced sheet aprroach to CSR...but as Ad Busters once said: 'If the earth had a balance sheet the CEO would be in jail by now'.

With the onset of carbon trading on a massive scal...

2007-01-03T09:59:00.000Z

With the onset of carbon trading on a massive scale, perhaps he pledged the Virgin Galactic profits to fight global warming exactly because he planned to increase long-haul air travel in the short-term. It seems to be the corporate social responsibility works on a balance basis; X is positive so we can get away with doing Y.

I'm not sure whether that's a good thing or not.

Comments on Planning on Subversion: C'mmon Branson

Ben, you are dead right about the balance sheet th...

With the onset of carbon trading on a massive scal...