tag:blogger.com,1999:blog-19094669.post1763925440631922660..comments2019-11-16T11:09:50.709+00:00Comments on Planning on Subversion: C'mmon Bransonspeedhttp://www.blogger.com/profile/09581044545285610288noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-19094669.post-6103426063674546712007-01-03T10:10:00.000+00:002007-01-03T10:10:00.000+00:00Ben, you are dead right about the balance sheet th...Ben, you are dead right about the balance sheet thing and I suspect that he is not the only one who operates / thinks like that. What I find difficult is this sort of corporate behaviour doesn't fool stakeholders and opinion makers, any FT journalist, environmentalist, or even a casual observer of the ecological dilemma will see that it is a balanced sheet aprroach to CSR...but as Ad Busters once said: 'If the earth had a balance sheet the CEO would be in jail by now'.speedhttps://www.blogger.com/profile/09581044545285610288noreply@blogger.comtag:blogger.com,1999:blog-19094669.post-36642116841276536812007-01-03T09:59:00.000+00:002007-01-03T09:59:00.000+00:00With the onset of carbon trading on a massive scal...With the onset of carbon trading on a massive scale, perhaps he pledged the Virgin Galactic profits to fight global warming exactly because he planned to increase long-haul air travel in the short-term. It seems to be the corporate social responsibility works on a balance basis; X is positive so we can get away with doing Y.<br /><br />I'm not sure whether that's a good thing or not.Ben Masonhttps://www.blogger.com/profile/07086283252207621943noreply@blogger.com